private:logicalmarketing-2
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1470985
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May 29th, 2019 12:00AM
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Logical Marketing
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23
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1.00
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Open
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Management Consulting
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May 29th, 2019 01:32PM
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May 29th, 2019 01:32PM
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Logical Marketing is the only firm that has developed the marketing processes for "B to B" marketing, as differentiated from "B to C" marketing.
"B to B" marketing has the responsibility of providing the programs and information that is sufficiently compelling and believable for the average salesperson to be able to cost effectively close the sale!
Logical Marketing has refined and documented these processes so that they are consistently implementable and scalable. Some of the principles that have been developed include:
* The value proposition structure for "B to B" businesses which is very different than the value proposition stucture for "B to C"
* Concurrent Marketing which provides the processes for enabling Marketing to design marketing programs that the average salesperson can use for closing, just as Concurrent Engineering provided the processes for Engineering to design for manufacturability
* Establishing the principles for building the "Marketing and Sales Factory" for producing revenue, which tackles the issues of scalability, linking the varying resources of Marketing and Sales as the firm ramps for increasing sales growth.
* Segmenting the sales channels [which is not based on the legal relationship of VAR/distributor/etc.]. Imagine the impact on Marketing effectiveness if we didn't segment the market. Not segmenting the sales channels has a similar impact
^ Consutative Marketing, which parallels the role of Consultative Selling
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Open
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Marketing and sales alignment, Increasing the close rate of sales, reducing the time required for channel effectiveness, developing customer centered marketing
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Logical Marketing
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private:logicalmarketing-2
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1470985
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Mar 23rd, 2018 12:00AM
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Logical Marketing
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22
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1.00
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Open
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Management Consulting
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Mar 23rd, 2017 10:51AM
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Mar 23rd, 2017 10:51AM
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Logical Marketing is the only firm that has developed the marketing processes for "B to B" marketing, as differentiated from "B to C" marketing.
"B to B" marketing has the responsibility of providing the programs and information that is sufficiently compelling and believable for the average salesperson to be able to cost effectively close the sale!
Logical Marketing has refined and documented these processes so that they are consistently implementable and scalable. Some of the principles that have been developed include:
* The value proposition structure for "B to B" businesses which is very different than the value proposition stucture for "B to C"
* Concurrent Marketing which provides the processes for enabling Marketing to design marketing programs that the average salesperson can use for closing, just as Concurrent Engineering provided the processes for Engineering to design for manufacturability
* Establishing the principles for building the "Marketing and Sales Factory" for producing revenue, which tackles the issues of scalability, linking the varying resources of Marketing and Sales as the firm ramps for increasing sales growth.
* Segmenting the sales channels [which is not based on the legal relationship of VAR/distributor/etc.]. Imagine the impact on Marketing effectiveness if we didn't segment the market. Not segmenting the sales channels has a similar impact
^ Consutative Marketing, which parallels the role of Consultative Selling
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Logical Marketing
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private:logicalmarketing-2
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1470985
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Feb 17th, 2018 12:00AM
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Logical Marketing
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22
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1.00
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Open
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Management Consulting
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Feb 17th, 2018 02:25PM
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Feb 17th, 2018 02:25PM
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Logical Marketing is the only firm that has developed the marketing processes for "B to B" marketing, as differentiated from "B to C" marketing.
"B to B" marketing has the responsibility of providing the programs and information that is sufficiently compelling and believable for the average salesperson to be able to cost effectively close the sale!
Logical Marketing has refined and documented these processes so that they are consistently implementable and scalable. Some of the principles that have been developed include:
* The value proposition structure for "B to B" businesses which is very different than the value proposition stucture for "B to C"
* Concurrent Marketing which provides the processes for enabling Marketing to design marketing programs that the average salesperson can use for closing, just as Concurrent Engineering provided the processes for Engineering to design for manufacturability
* Establishing the principles for building the "Marketing and Sales Factory" for producing revenue, which tackles the issues of scalability, linking the varying resources of Marketing and Sales as the firm ramps for increasing sales growth.
* Segmenting the sales channels [which is not based on the legal relationship of VAR/distributor/etc.]. Imagine the impact on Marketing effectiveness if we didn't segment the market. Not segmenting the sales channels has a similar impact
^ Consutative Marketing, which parallels the role of Consultative Selling
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Logical Marketing
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private:logicalmarketing-2
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1470985
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Feb 16th, 2018 12:00AM
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Logical Marketing
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22
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1.00
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Open
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Management Consulting
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Feb 16th, 2017 08:15AM
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Feb 16th, 2017 08:15AM
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Logical Marketing is the only firm that has developed the marketing processes for "B to B" marketing, as differentiated from "B to C" marketing.
"B to B" marketing has the responsibility of providing the programs and information that is sufficiently compelling and believable for the average salesperson to be able to cost effectively close the sale!
Logical Marketing has refined and documented these processes so that they are consistently implementable and scalable. Some of the principles that have been developed include:
* The value proposition structure for "B to B" businesses which is very different than the value proposition stucture for "B to C"
* Concurrent Marketing which provides the processes for enabling Marketing to design marketing programs that the average salesperson can use for closing, just as Concurrent Engineering provided the processes for Engineering to design for manufacturability
* Establishing the principles for building the "Marketing and Sales Factory" for producing revenue, which tackles the issues of scalability, linking the varying resources of Marketing and Sales as the firm ramps for increasing sales growth.
* Segmenting the sales channels [which is not based on the legal relationship of VAR/distributor/etc.]. Imagine the impact on Marketing effectiveness if we didn't segment the market. Not segmenting the sales channels has a similar impact
^ Consutative Marketing, which parallels the role of Consultative Selling
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Logical Marketing
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private:logicalmarketing-2
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1470985
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Feb 15th, 2018 12:00AM
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Logical Marketing
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22
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1.00
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Open
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Management Consulting
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Feb 15th, 2017 10:07AM
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Feb 15th, 2017 10:07AM
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Logical Marketing is the only firm that has developed the marketing processes for "B to B" marketing, as differentiated from "B to C" marketing.
"B to B" marketing has the responsibility of providing the programs and information that is sufficiently compelling and believable for the average salesperson to be able to cost effectively close the sale!
Logical Marketing has refined and documented these processes so that they are consistently implementable and scalable. Some of the principles that have been developed include:
* The value proposition structure for "B to B" businesses which is very different than the value proposition stucture for "B to C"
* Concurrent Marketing which provides the processes for enabling Marketing to design marketing programs that the average salesperson can use for closing, just as Concurrent Engineering provided the processes for Engineering to design for manufacturability
* Establishing the principles for building the "Marketing and Sales Factory" for producing revenue, which tackles the issues of scalability, linking the varying resources of Marketing and Sales as the firm ramps for increasing sales growth.
* Segmenting the sales channels [which is not based on the legal relationship of VAR/distributor/etc.]. Imagine the impact on Marketing effectiveness if we didn't segment the market. Not segmenting the sales channels has a similar impact
^ Consutative Marketing, which parallels the role of Consultative Selling
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Logical Marketing
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private:logicalmarketing-2
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1470985
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Feb 14th, 2018 12:00AM
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Logical Marketing
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22
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1.00
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Open
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Management Consulting
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Feb 14th, 2017 01:50PM
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Feb 14th, 2017 01:50PM
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Logical Marketing is the only firm that has developed the marketing processes for "B to B" marketing, as differentiated from "B to C" marketing.
"B to B" marketing has the responsibility of providing the programs and information that is sufficiently compelling and believable for the average salesperson to be able to cost effectively close the sale!
Logical Marketing has refined and documented these processes so that they are consistently implementable and scalable. Some of the principles that have been developed include:
* The value proposition structure for "B to B" businesses which is very different than the value proposition stucture for "B to C"
* Concurrent Marketing which provides the processes for enabling Marketing to design marketing programs that the average salesperson can use for closing, just as Concurrent Engineering provided the processes for Engineering to design for manufacturability
* Establishing the principles for building the "Marketing and Sales Factory" for producing revenue, which tackles the issues of scalability, linking the varying resources of Marketing and Sales as the firm ramps for increasing sales growth.
* Segmenting the sales channels [which is not based on the legal relationship of VAR/distributor/etc.]. Imagine the impact on Marketing effectiveness if we didn't segment the market. Not segmenting the sales channels has a similar impact
^ Consutative Marketing, which parallels the role of Consultative Selling
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Logical Marketing
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private:logicalmarketing-2
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1470985
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Feb 13th, 2018 12:00AM
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Logical Marketing
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22
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1.00
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Open
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Management Consulting
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Feb 13th, 2017 04:11PM
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Feb 13th, 2017 04:11PM
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Logical Marketing is the only firm that has developed the marketing processes for "B to B" marketing, as differentiated from "B to C" marketing.
"B to B" marketing has the responsibility of providing the programs and information that is sufficiently compelling and believable for the average salesperson to be able to cost effectively close the sale!
Logical Marketing has refined and documented these processes so that they are consistently implementable and scalable. Some of the principles that have been developed include:
* The value proposition structure for "B to B" businesses which is very different than the value proposition stucture for "B to C"
* Concurrent Marketing which provides the processes for enabling Marketing to design marketing programs that the average salesperson can use for closing, just as Concurrent Engineering provided the processes for Engineering to design for manufacturability
* Establishing the principles for building the "Marketing and Sales Factory" for producing revenue, which tackles the issues of scalability, linking the varying resources of Marketing and Sales as the firm ramps for increasing sales growth.
* Segmenting the sales channels [which is not based on the legal relationship of VAR/distributor/etc.]. Imagine the impact on Marketing effectiveness if we didn't segment the market. Not segmenting the sales channels has a similar impact
^ Consutative Marketing, which parallels the role of Consultative Selling
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Logical Marketing
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private:logicalmarketing-2
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1470985
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Feb 12th, 2018 12:00AM
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Logical Marketing
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22
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1.00
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Open
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Management Consulting
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Feb 12th, 2017 04:15AM
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Feb 12th, 2017 04:15AM
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Logical Marketing is the only firm that has developed the marketing processes for "B to B" marketing, as differentiated from "B to C" marketing.
"B to B" marketing has the responsibility of providing the programs and information that is sufficiently compelling and believable for the average salesperson to be able to cost effectively close the sale!
Logical Marketing has refined and documented these processes so that they are consistently implementable and scalable. Some of the principles that have been developed include:
* The value proposition structure for "B to B" businesses which is very different than the value proposition stucture for "B to C"
* Concurrent Marketing which provides the processes for enabling Marketing to design marketing programs that the average salesperson can use for closing, just as Concurrent Engineering provided the processes for Engineering to design for manufacturability
* Establishing the principles for building the "Marketing and Sales Factory" for producing revenue, which tackles the issues of scalability, linking the varying resources of Marketing and Sales as the firm ramps for increasing sales growth.
* Segmenting the sales channels [which is not based on the legal relationship of VAR/distributor/etc.]. Imagine the impact on Marketing effectiveness if we didn't segment the market. Not segmenting the sales channels has a similar impact
^ Consutative Marketing, which parallels the role of Consultative Selling
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Logical Marketing
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private:logicalmarketing-2
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1470985
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Feb 11th, 2018 12:00AM
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Logical Marketing
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22
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1.00
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Open
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Management Consulting
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Feb 11th, 2017 05:35AM
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Feb 11th, 2017 05:35AM
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Logical Marketing is the only firm that has developed the marketing processes for "B to B" marketing, as differentiated from "B to C" marketing.
"B to B" marketing has the responsibility of providing the programs and information that is sufficiently compelling and believable for the average salesperson to be able to cost effectively close the sale!
Logical Marketing has refined and documented these processes so that they are consistently implementable and scalable. Some of the principles that have been developed include:
* The value proposition structure for "B to B" businesses which is very different than the value proposition stucture for "B to C"
* Concurrent Marketing which provides the processes for enabling Marketing to design marketing programs that the average salesperson can use for closing, just as Concurrent Engineering provided the processes for Engineering to design for manufacturability
* Establishing the principles for building the "Marketing and Sales Factory" for producing revenue, which tackles the issues of scalability, linking the varying resources of Marketing and Sales as the firm ramps for increasing sales growth.
* Segmenting the sales channels [which is not based on the legal relationship of VAR/distributor/etc.]. Imagine the impact on Marketing effectiveness if we didn't segment the market. Not segmenting the sales channels has a similar impact
^ Consutative Marketing, which parallels the role of Consultative Selling
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Logical Marketing
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private:logicalmarketing-2
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1470985
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Feb 10th, 2018 12:00AM
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Logical Marketing
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22
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1.00
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Open
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Management Consulting
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Feb 10th, 2017 06:43AM
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Feb 10th, 2017 06:43AM
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Logical Marketing is the only firm that has developed the marketing processes for "B to B" marketing, as differentiated from "B to C" marketing.
"B to B" marketing has the responsibility of providing the programs and information that is sufficiently compelling and believable for the average salesperson to be able to cost effectively close the sale!
Logical Marketing has refined and documented these processes so that they are consistently implementable and scalable. Some of the principles that have been developed include:
* The value proposition structure for "B to B" businesses which is very different than the value proposition stucture for "B to C"
* Concurrent Marketing which provides the processes for enabling Marketing to design marketing programs that the average salesperson can use for closing, just as Concurrent Engineering provided the processes for Engineering to design for manufacturability
* Establishing the principles for building the "Marketing and Sales Factory" for producing revenue, which tackles the issues of scalability, linking the varying resources of Marketing and Sales as the firm ramps for increasing sales growth.
* Segmenting the sales channels [which is not based on the legal relationship of VAR/distributor/etc.]. Imagine the impact on Marketing effectiveness if we didn't segment the market. Not segmenting the sales channels has a similar impact
^ Consutative Marketing, which parallels the role of Consultative Selling
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Logical Marketing
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