FIVE

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• Web Traffic: Digital Sales Proxied

  Web traffic data measures the visits to online stores and could be used to estimate the popularity and interest in purchasing. Here's the comparison of FIVE's weekly web visit against its major competitors.

• Brick-and-Mortar Store Expansion

  Five Below managed to open 15.64% more stores over the last 12 months while most retailers are struggling and had to shut down the physical stores during the COVID pandemic.

• Online Inventory: Real-Time Price Change

  Products listed on Five Below are 3.2% more expensive on average over the last 20 days.

• Twtr: New Battlefield for Social Marketing

  Over the past 2 year, FIVE's social follower growth has outrun competitor's. 28.1% increase in Twitter followers count has made FIVE stand out compared to DG's 5.77% and DLTR's 1.59%.

• FIVE: Competition Mapped Out

  FIVE - potential threat from DG's new brand PopShelf, the map visualizes the number of PopShelf stores within 2 miles distance to each Five Blow store.