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nyse:mni
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www.mcclatchy.com
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www.mcclatchy.com
|
May 13th, 2022 12:00AM
|
Omnichannel Marketing Specialist
|
Open
|
|
Administration
|
Sacramento, CA, United States
|
Sacramento
|
CA
|
USA
|
May 10th, 2022 12:00AM
|
|
McClatchy is adding an Omnichannel Marketing Specialist to our Centralized Marketing Team. We are a team of people motivated by the purpose and vital role of strong, independent local journalism in the 30 communities McClatchy serves. CMT is a talented and thoughtful team that sits at the intersection of marketing, communications strategy and brand. We are dedicated to creating simple solutions for complex problems.JOB SUMMARY:This role will focus on the execution of strategy and operations of all consumer-facing outbound messaging. The ideal candidate will become an expert at our outbound systems for all marketing channels, navigating our automation tools and reporting on outbound analytics. The successful candidate believes in collecting and analyzing data to aid leadership in evidence-based decision-making. You will be responsible for analyzing our data flow, segmenting it, and determining the best methods of reporting data to maximize the effectiveness of our overall strategy. The key to this will be orchestrating end-to-end communication throughout our customer journey flow. ResponsibilitiesBecome an expert in our ESP automation tools –Adobe Campaign ClassicImplement comprehensive marketing that delivers needed volume to support each market’s core print and digital products. Define business requirements for marketing automation campaignsBuild automated, multi-touch nurture programs for several audiences across the customer lifecycleCollaborate with news and technology teams to define requirements for behavioral campaignsWork with audience segmentation and review our communications calendar to ensure audiences are not messaged above the limits set by the Centralized Marketing TeamMaintain the performance and health of marketing channels with regard to audience segmentation, list hygiene, and deliverabilityDay-to-day execution of McClatchy marketing campaigns, including; setting up email, social and print campaigns, coding emails, creating/segmenting lists, scheduling, setting up a/b tests, QA, and reportingMonitor industry best practices. Integrate best practices to ensure optimal email results, improved deliverability, and compliance around permission-based marketing, privacy and spam regulation (CAN/SPAM)Work to design other ways to reach consumers outside of email including social media, on and off site messaging, etc.Work with the acquisition, retention and engagement teams on their goals and consumer journey flows to achieve success across the departmentREQUIRED KNOWLEDGE, SKILLS AND ABILITIESUnderstanding of event-based data model and how it relates to marketing automationExperience designing and implementing A/B and multivariate testsExperience building, growing, and optimizing lifecycle emails in a fast-paced environmentSufficient knowledge of HTML and CSS to be conversant with development teams.Excellent project management skills along with excellent verbal, interpersonal, and written communication skillsExcellent team player; proven ability to apply innovative ideas and critical thinking to projects and the organization's opportunities, and able to work with various teams: creative, IT, analytics, etc.Able to anticipate needs, innovate and flourish in a high-volume, fast-paced environmentProficient with G-Suite. Tableau a plusEDUCATION AND EXPERIENCEBA or BS Degree from a four-year college or university or equivalent combination of education and experience preferred 3-5 years in a similar CRM / marketing role, including experience with lifecycle email in a B2C company and/or trainingDeep knowledge of major ESP platforms: Cheetah & Adobe Campaign (preferred), Oracle Responsys, Salesforce ExactTarget, etc.#LI-TH1#Remote
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May 13th, 2022 04:25AM
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May 13th, 2022 04:25AM
|
McClatchy
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Consumer Services
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Media
|
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nyse:mni
|
www.mcclatchy.com
|
www.mcclatchy.com
|
May 17th, 2022 12:00AM
|
Omnichannel Marketing Specialist
|
Open
|
|
Administration
|
Sacramento, CA, United States
|
Sacramento
|
CA
|
USA
|
May 10th, 2022 12:00AM
|
|
McClatchy is adding an Omnichannel Marketing Specialist to our Centralized Marketing Team. We are a team of people motivated by the purpose and vital role of strong, independent local journalism in the 30 communities McClatchy serves. CMT is a talented and thoughtful team that sits at the intersection of marketing, communications strategy and brand. We are dedicated to creating simple solutions for complex problems.JOB SUMMARY:This role will focus on the execution of strategy and operations of all consumer-facing outbound messaging. The ideal candidate will become an expert at our outbound systems for all marketing channels, navigating our automation tools and reporting on outbound analytics. The successful candidate believes in collecting and analyzing data to aid leadership in evidence-based decision-making. You will be responsible for analyzing our data flow, segmenting it, and determining the best methods of reporting data to maximize the effectiveness of our overall strategy. The key to this will be orchestrating end-to-end communication throughout our customer journey flow. ResponsibilitiesBecome an expert in our ESP automation tools –Adobe Campaign ClassicImplement comprehensive marketing that delivers needed volume to support each market’s core print and digital products. Define business requirements for marketing automation campaignsBuild automated, multi-touch nurture programs for several audiences across the customer lifecycleCollaborate with news and technology teams to define requirements for behavioral campaignsWork with audience segmentation and review our communications calendar to ensure audiences are not messaged above the limits set by the Centralized Marketing TeamMaintain the performance and health of marketing channels with regard to audience segmentation, list hygiene, and deliverabilityDay-to-day execution of McClatchy marketing campaigns, including; setting up email, social and print campaigns, coding emails, creating/segmenting lists, scheduling, setting up a/b tests, QA, and reportingMonitor industry best practices. Integrate best practices to ensure optimal email results, improved deliverability, and compliance around permission-based marketing, privacy and spam regulation (CAN/SPAM)Work to design other ways to reach consumers outside of email including social media, on and off site messaging, etc.Work with the acquisition, retention and engagement teams on their goals and consumer journey flows to achieve success across the departmentREQUIRED KNOWLEDGE, SKILLS AND ABILITIESUnderstanding of event-based data model and how it relates to marketing automationExperience designing and implementing A/B and multivariate testsExperience building, growing, and optimizing lifecycle emails in a fast-paced environmentSufficient knowledge of HTML and CSS to be conversant with development teams.Excellent project management skills along with excellent verbal, interpersonal, and written communication skillsExcellent team player; proven ability to apply innovative ideas and critical thinking to projects and the organization's opportunities, and able to work with various teams: creative, IT, analytics, etc.Able to anticipate needs, innovate and flourish in a high-volume, fast-paced environmentProficient with G-Suite. Tableau a plusEDUCATION AND EXPERIENCEBA or BS Degree from a four-year college or university or equivalent combination of education and experience preferred 3-5 years in a similar CRM / marketing role, including experience with lifecycle email in a B2C company and/or trainingDeep knowledge of major ESP platforms: Cheetah & Adobe Campaign (preferred), Oracle Responsys, Salesforce ExactTarget, etc.#LI-TH1#Remote
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May 17th, 2022 09:17AM
|
May 17th, 2022 09:17AM
|
McClatchy
|
Consumer Services
|
Media
|
|
nyse:mni
|
www.mcclatchy.com
|
www.mcclatchy.com
|
May 18th, 2022 12:00AM
|
Omnichannel Marketing Specialist
|
Open
|
|
Administration
|
Sacramento, CA, United States
|
Sacramento
|
CA
|
USA
|
May 10th, 2022 12:00AM
|
|
McClatchy is adding an Omnichannel Marketing Specialist to our Centralized Marketing Team. We are a team of people motivated by the purpose and vital role of strong, independent local journalism in the 30 communities McClatchy serves. CMT is a talented and thoughtful team that sits at the intersection of marketing, communications strategy and brand. We are dedicated to creating simple solutions for complex problems.JOB SUMMARY:This role will focus on the execution of strategy and operations of all consumer-facing outbound messaging. The ideal candidate will become an expert at our outbound systems for all marketing channels, navigating our automation tools and reporting on outbound analytics. The successful candidate believes in collecting and analyzing data to aid leadership in evidence-based decision-making. You will be responsible for analyzing our data flow, segmenting it, and determining the best methods of reporting data to maximize the effectiveness of our overall strategy. The key to this will be orchestrating end-to-end communication throughout our customer journey flow. ResponsibilitiesBecome an expert in our ESP automation tools –Adobe Campaign ClassicImplement comprehensive marketing that delivers needed volume to support each market’s core print and digital products. Define business requirements for marketing automation campaignsBuild automated, multi-touch nurture programs for several audiences across the customer lifecycleCollaborate with news and technology teams to define requirements for behavioral campaignsWork with audience segmentation and review our communications calendar to ensure audiences are not messaged above the limits set by the Centralized Marketing TeamMaintain the performance and health of marketing channels with regard to audience segmentation, list hygiene, and deliverabilityDay-to-day execution of McClatchy marketing campaigns, including; setting up email, social and print campaigns, coding emails, creating/segmenting lists, scheduling, setting up a/b tests, QA, and reportingMonitor industry best practices. Integrate best practices to ensure optimal email results, improved deliverability, and compliance around permission-based marketing, privacy and spam regulation (CAN/SPAM)Work to design other ways to reach consumers outside of email including social media, on and off site messaging, etc.Work with the acquisition, retention and engagement teams on their goals and consumer journey flows to achieve success across the departmentREQUIRED KNOWLEDGE, SKILLS AND ABILITIESUnderstanding of event-based data model and how it relates to marketing automationExperience designing and implementing A/B and multivariate testsExperience building, growing, and optimizing lifecycle emails in a fast-paced environmentSufficient knowledge of HTML and CSS to be conversant with development teams.Excellent project management skills along with excellent verbal, interpersonal, and written communication skillsExcellent team player; proven ability to apply innovative ideas and critical thinking to projects and the organization's opportunities, and able to work with various teams: creative, IT, analytics, etc.Able to anticipate needs, innovate and flourish in a high-volume, fast-paced environmentProficient with G-Suite. Tableau a plusEDUCATION AND EXPERIENCEBA or BS Degree from a four-year college or university or equivalent combination of education and experience preferred 3-5 years in a similar CRM / marketing role, including experience with lifecycle email in a B2C company and/or trainingDeep knowledge of major ESP platforms: Cheetah & Adobe Campaign (preferred), Oracle Responsys, Salesforce ExactTarget, etc.#LI-TH1#Remote
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|
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|
|
May 18th, 2022 05:53AM
|
May 18th, 2022 05:53AM
|
McClatchy
|
Consumer Services
|
Media
|
|
nyse:mni
|
www.mcclatchy.com
|
www.mcclatchy.com
|
May 28th, 2022 12:00AM
|
Omnichannel Marketing Specialist
|
Open
|
|
Administration
|
Sacramento, CA, United States
|
Sacramento
|
CA
|
USA
|
May 10th, 2022 12:00AM
|
|
McClatchy is adding an Omnichannel Marketing Specialist to our Centralized Marketing Team. We are a team of people motivated by the purpose and vital role of strong, independent local journalism in the 30 communities McClatchy serves. CMT is a talented and thoughtful team that sits at the intersection of marketing, communications strategy and brand. We are dedicated to creating simple solutions for complex problems.JOB SUMMARY:This role will focus on the execution of strategy and operations of all consumer-facing outbound messaging. The ideal candidate will become an expert at our outbound systems for all marketing channels, navigating our automation tools and reporting on outbound analytics. The successful candidate believes in collecting and analyzing data to aid leadership in evidence-based decision-making. You will be responsible for analyzing our data flow, segmenting it, and determining the best methods of reporting data to maximize the effectiveness of our overall strategy. The key to this will be orchestrating end-to-end communication throughout our customer journey flow. ResponsibilitiesBecome an expert in our ESP automation tools –Adobe Campaign ClassicImplement comprehensive marketing that delivers needed volume to support each market’s core print and digital products. Define business requirements for marketing automation campaignsBuild automated, multi-touch nurture programs for several audiences across the customer lifecycleCollaborate with news and technology teams to define requirements for behavioral campaignsWork with audience segmentation and review our communications calendar to ensure audiences are not messaged above the limits set by the Centralized Marketing TeamMaintain the performance and health of marketing channels with regard to audience segmentation, list hygiene, and deliverabilityDay-to-day execution of McClatchy marketing campaigns, including; setting up email, social and print campaigns, coding emails, creating/segmenting lists, scheduling, setting up a/b tests, QA, and reportingMonitor industry best practices. Integrate best practices to ensure optimal email results, improved deliverability, and compliance around permission-based marketing, privacy and spam regulation (CAN/SPAM)Work to design other ways to reach consumers outside of email including social media, on and off site messaging, etc.Work with the acquisition, retention and engagement teams on their goals and consumer journey flows to achieve success across the departmentREQUIRED KNOWLEDGE, SKILLS AND ABILITIESUnderstanding of event-based data model and how it relates to marketing automationExperience designing and implementing A/B and multivariate testsExperience building, growing, and optimizing lifecycle emails in a fast-paced environmentSufficient knowledge of HTML and CSS to be conversant with development teams.Excellent project management skills along with excellent verbal, interpersonal, and written communication skillsExcellent team player; proven ability to apply innovative ideas and critical thinking to projects and the organization's opportunities, and able to work with various teams: creative, IT, analytics, etc.Able to anticipate needs, innovate and flourish in a high-volume, fast-paced environmentProficient with G-Suite. Tableau a plusEDUCATION AND EXPERIENCEBA or BS Degree from a four-year college or university or equivalent combination of education and experience preferred 3-5 years in a similar CRM / marketing role, including experience with lifecycle email in a B2C company and/or trainingDeep knowledge of major ESP platforms: Cheetah & Adobe Campaign (preferred), Oracle Responsys, Salesforce ExactTarget, etc.#LI-TH1#Remote
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|
|
|
|
May 27th, 2022 10:50PM
|
May 27th, 2022 10:50PM
|
McClatchy
|
Consumer Services
|
Media
|
|
nyse:mni
|
www.mcclatchy.com
|
www.mcclatchy.com
|
May 29th, 2022 12:00AM
|
Omnichannel Marketing Specialist
|
Open
|
|
Administration
|
Sacramento, CA, United States
|
Sacramento
|
CA
|
USA
|
May 10th, 2022 12:00AM
|
|
McClatchy is adding an Omnichannel Marketing Specialist to our Centralized Marketing Team. We are a team of people motivated by the purpose and vital role of strong, independent local journalism in the 30 communities McClatchy serves. CMT is a talented and thoughtful team that sits at the intersection of marketing, communications strategy and brand. We are dedicated to creating simple solutions for complex problems.JOB SUMMARY:This role will focus on the execution of strategy and operations of all consumer-facing outbound messaging. The ideal candidate will become an expert at our outbound systems for all marketing channels, navigating our automation tools and reporting on outbound analytics. The successful candidate believes in collecting and analyzing data to aid leadership in evidence-based decision-making. You will be responsible for analyzing our data flow, segmenting it, and determining the best methods of reporting data to maximize the effectiveness of our overall strategy. The key to this will be orchestrating end-to-end communication throughout our customer journey flow. ResponsibilitiesBecome an expert in our ESP automation tools –Adobe Campaign ClassicImplement comprehensive marketing that delivers needed volume to support each market’s core print and digital products. Define business requirements for marketing automation campaignsBuild automated, multi-touch nurture programs for several audiences across the customer lifecycleCollaborate with news and technology teams to define requirements for behavioral campaignsWork with audience segmentation and review our communications calendar to ensure audiences are not messaged above the limits set by the Centralized Marketing TeamMaintain the performance and health of marketing channels with regard to audience segmentation, list hygiene, and deliverabilityDay-to-day execution of McClatchy marketing campaigns, including; setting up email, social and print campaigns, coding emails, creating/segmenting lists, scheduling, setting up a/b tests, QA, and reportingMonitor industry best practices. Integrate best practices to ensure optimal email results, improved deliverability, and compliance around permission-based marketing, privacy and spam regulation (CAN/SPAM)Work to design other ways to reach consumers outside of email including social media, on and off site messaging, etc.Work with the acquisition, retention and engagement teams on their goals and consumer journey flows to achieve success across the departmentREQUIRED KNOWLEDGE, SKILLS AND ABILITIESUnderstanding of event-based data model and how it relates to marketing automationExperience designing and implementing A/B and multivariate testsExperience building, growing, and optimizing lifecycle emails in a fast-paced environmentSufficient knowledge of HTML and CSS to be conversant with development teams.Excellent project management skills along with excellent verbal, interpersonal, and written communication skillsExcellent team player; proven ability to apply innovative ideas and critical thinking to projects and the organization's opportunities, and able to work with various teams: creative, IT, analytics, etc.Able to anticipate needs, innovate and flourish in a high-volume, fast-paced environmentProficient with G-Suite. Tableau a plusEDUCATION AND EXPERIENCEBA or BS Degree from a four-year college or university or equivalent combination of education and experience preferred 3-5 years in a similar CRM / marketing role, including experience with lifecycle email in a B2C company and/or trainingDeep knowledge of major ESP platforms: Cheetah & Adobe Campaign (preferred), Oracle Responsys, Salesforce ExactTarget, etc.#LI-TH1#Remote
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|
|
|
|
May 29th, 2022 10:41AM
|
May 29th, 2022 10:41AM
|
McClatchy
|
Consumer Services
|
Media
|
|
nyse:mni
|
www.mcclatchy.com
|
www.mcclatchy.com
|
Feb 13th, 2022 12:00AM
|
Multimedia Designer
|
Open
|
|
Advertising
|
Sacramento, CA, United States
|
Sacramento
|
CA
|
USA
|
Dec 2nd, 2021 12:00AM
|
|
McClatchy is looking for a Multimedia Designer / Creative Specialist to join our creative team. In this role you will conceptualize, execute and lead the creation of designs for a variety of advertising projects including client ad campaigns, B2B marketing and promotional projects, sales collateral and more.The ideal candidate should be capable of delivering both ideation and execution across a broad area of expertise: digital banner creation, social media development, web platforms (HTML), video editing, presentation design, marketing collateral, print and beyond.This position will work independently, but routinely collaborate with internal teams, external partners and freelancers to ensure the timely and accurate delivery of various creative projects. More than just a designer, the right candidate will deploy a customer-focused approach with a creative mindset, an eye for detail, a knack for strong verbiage (copywriting experience a plus) and an overall understanding of the current advertising and marketing landscape across digital, print, video and more.DUTIES & RESPONSIBILITIESGenerate innovative and visually appealing advertising deliverables from rough concepts through execution, often with minimal input.Research and distill project and client needs by gathering the necessary information to execute and explain creative decisions that help drive success across KPIs.Coordinate with various partners to help lead the creation and subsequent production of advertising campaigns servicing clients across up to 30 markets.Suggest creative ad campaign copy as part of a self-sustaining conceptual teamServe as primary in-house video editor for creative projects to supplement projects coordinated for fulfillment by other team members.Collaborate on ideas and insights to improve output across various creative projectsComplete quality assurance measures on necessary creative projects prior to final delivery to internal stakeholders and clients.REQUIRED KNOWLEDGE, SKILLS AND ABILITIESApply strong knowledge of graphic design, typography, multimedia editing and digital standards to advertising campaigns.Understand and apply mechanical guidelines and create internal marketing and sales collateral to support the needs of the sales team.Adapt to changing technology and learn new software applications and systems as needed.Strong desire to stay up-to-date with industry and design trends.Ability to prioritize and execute work under pressure to maintain SLAs.Strong organizational skills to deliver across multiple projects simultaneously.Excellent communication skills, problem solving abilities and a team-first attitude.Ability to interact professionally and build relationships across numerous internal teams and with external partners and freelancers.Computer proficiency - Adobe Applications (design and video editing), Google Workspace (Gmail/Docs/Sheets/Slides or similar) and project management software.Must be able to work remotely while contributing to a team environment.EDUCATION AND EXPERIENCEBachelor's degree (B.A.) from four-year college or university; preferably in graphic design, advertising, communications or marketing, or the equivalent education, experience, skills and knowledge needed to do the job. Two years related advertising experience and/or training, or equivalent combination of education and experience. Desired qualifications: Able to work independently and effectively. Understanding of advertising products, processes and systems to support the creative and client success teams. Ability to identify improvement opportunities to maximize efficiency. Keeps downtime to a minimum, proactively seeking out work needing to be done. Helpful & responsive to questions and requests across numerous departments.#LI-MK1
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|
|
|
|
Feb 12th, 2022 11:34PM
|
Feb 12th, 2022 11:34PM
|
McClatchy
|
Consumer Services
|
Media
|
|
nyse:mni
|
www.mcclatchy.com
|
www.mcclatchy.com
|
Feb 13th, 2022 12:00AM
|
Multimedia Designer
|
Open
|
|
Advertising
|
Remote, United States
|
Remote
|
OR
|
USA
|
Dec 2nd, 2021 12:00AM
|
|
McClatchy is looking for a Multimedia Designer / Creative Specialist to join our creative team. In this role you will conceptualize, execute and lead the creation of designs for a variety of advertising projects including client ad campaigns, B2B marketing and promotional projects, sales collateral and more.The ideal candidate should be capable of delivering both ideation and execution across a broad area of expertise: digital banner creation, social media development, web platforms (HTML), video editing, presentation design, marketing collateral, print and beyond.This position will work independently, but routinely collaborate with internal teams, external partners and freelancers to ensure the timely and accurate delivery of various creative projects. More than just a designer, the right candidate will deploy a customer-focused approach with a creative mindset, an eye for detail, a knack for strong verbiage (copywriting experience a plus) and an overall understanding of the current advertising and marketing landscape across digital, print, video and more.DUTIES & RESPONSIBILITIESGenerate innovative and visually appealing advertising deliverables from rough concepts through execution, often with minimal input.Research and distill project and client needs by gathering the necessary information to execute and explain creative decisions that help drive success across KPIs.Coordinate with various partners to help lead the creation and subsequent production of advertising campaigns servicing clients across up to 30 markets.Suggest creative ad campaign copy as part of a self-sustaining conceptual teamServe as primary in-house video editor for creative projects to supplement projects coordinated for fulfillment by other team members.Collaborate on ideas and insights to improve output across various creative projectsComplete quality assurance measures on necessary creative projects prior to final delivery to internal stakeholders and clients.REQUIRED KNOWLEDGE, SKILLS AND ABILITIESApply strong knowledge of graphic design, typography, multimedia editing and digital standards to advertising campaigns.Understand and apply mechanical guidelines and create internal marketing and sales collateral to support the needs of the sales team.Adapt to changing technology and learn new software applications and systems as needed.Strong desire to stay up-to-date with industry and design trends.Ability to prioritize and execute work under pressure to maintain SLAs.Strong organizational skills to deliver across multiple projects simultaneously.Excellent communication skills, problem solving abilities and a team-first attitude.Ability to interact professionally and build relationships across numerous internal teams and with external partners and freelancers.Computer proficiency - Adobe Applications (design and video editing), Google Workspace (Gmail/Docs/Sheets/Slides or similar) and project management software.Must be able to work remotely while contributing to a team environment.EDUCATION AND EXPERIENCEBachelor's degree (B.A.) from four-year college or university; preferably in graphic design, advertising, communications or marketing, or the equivalent education, experience, skills and knowledge needed to do the job. Two years related advertising experience and/or training, or equivalent combination of education and experience. Desired qualifications: Able to work independently and effectively. Understanding of advertising products, processes and systems to support the creative and client success teams. Ability to identify improvement opportunities to maximize efficiency. Keeps downtime to a minimum, proactively seeking out work needing to be done. Helpful & responsive to questions and requests across numerous departments.#LI-MK1
|
|
|
|
|
Feb 12th, 2022 11:34PM
|
Feb 12th, 2022 11:34PM
|
McClatchy
|
Consumer Services
|
Media
|
|
nyse:mni
|
www.mcclatchy.com
|
www.mcclatchy.com
|
Feb 13th, 2022 12:00AM
|
Associate Art Director
|
Open
|
|
Advertising
|
Sacramento, CA, United States
|
Sacramento
|
CA
|
USA
|
Dec 15th, 2021 12:00AM
|
|
McClatchy is looking for a cross-functional creative individual to join the advertising team. In this role, you will help with a wide range of projects by delivering innovative concepts, timely execution and clear guidance to our production design resources and beyond.To be successful, core areas of required expertise should include: conceptual digital ad creation, social media development, web design and marketing collateral ideation and design. The ideal candidate will have the opportunity to build their creative excellence beyond design visuals and grow their abilities in strategy development by assisting in larger campaign requests requiring content ideation and execution via our network of award-winning partners.The Associate Art Director will also play a critical role in helping drive innovation by aiding in discovery and implementation of new technologies that help scale high-quality creative. Additionally, this role will work closely with various internal teams to uncover optimization opportunities that help maximize results for our clients.The right candidate will deploy a customer-focused approach with a creative mindset, an eye for detail and a knack for conceptual design with the ability to suggest strong ad copy and content. These skills will be supplemented by a comprehensive understanding of the current advertising and marketing landscape across digital, print, video and more.DUTIES & RESPONSIBILITIESHelp design, implement and manage creative marketing solutions and visually appealing advertising deliverables from rough concepts through execution, often with minimal input.Research client and project needs and utilize this information to help drive creative decisions that impact client success throughout the life of each campaign.Coordinate with various partners to help lead the creation and subsequent production of advertising campaigns servicing clients across up to 30 markets.Lead and collaborate on ideation of assigned projects and suggest creative ad campaign copy as part of a self-sustaining conceptual team.Complete quality assurance measures on necessary creative projects prior to final delivery to internal stakeholders and clients.Focus on innovation and finding new ways to deliver creative solutions for our clients.REQUIRED KNOWLEDGE, SKILLS AND ABILITIESSolid knowledge of what it takes to create successful performance-based advertising that meets and surpasses desired client KPIsAbility to develop and deliver on projects at all levels with a strong attention to detail and eye for visual aesthetics from creative brief through proofing and edits through deliveryDesire to grow knowledge and conceptual ideation abilities to aid in creation of advertising campaigns and content programs for key advertisersStrong desire to stay up-to-date with industry and design trendsAbility to prioritize and execute work under pressure using strong organizational skills to deliver across multiple projects simultaneouslyExcellent communication skills, problem solving abilities and a team-first attitudeAbility to interact professionally and build relationships across numerous internal teams and with external partners and freelancersComputer proficiency - Adobe Creative Suite, Google Workspace (Gmail/Docs/Sheets/Slides) and project management softwareMust be able to work remotely while contributing to a team environmentEDUCATION AND EXPERIENCEBachelor's degree (B.A.) from four-year college or university; preferably in graphic design, advertising, communications or marketing, or the equivalent education, experience, skills and knowledge needed to do the job. Two years related advertising experience and/or training, or equivalent combination of education and experience. Desired qualifications: Able to work independently and effectively. Understanding of advertising products, processes and systems to support the creative and client success teams. Ability to identify improvement opportunities to maximize efficiency. Keeps downtime to a minimum, proactively seeking out work needing to be done. Helpful & responsive to questions and requests across numerous departments.#LI-TH1
|
|
|
|
|
Feb 12th, 2022 11:34PM
|
Feb 12th, 2022 11:34PM
|
McClatchy
|
Consumer Services
|
Media
|
|
nyse:mni
|
www.mcclatchy.com
|
www.mcclatchy.com
|
Feb 13th, 2022 12:00AM
|
Associate Art Director
|
Open
|
|
Advertising
|
Remote, United States
|
Remote
|
OR
|
USA
|
Dec 15th, 2021 12:00AM
|
|
McClatchy is looking for a cross-functional creative individual to join the advertising team. In this role, you will help with a wide range of projects by delivering innovative concepts, timely execution and clear guidance to our production design resources and beyond.To be successful, core areas of required expertise should include: conceptual digital ad creation, social media development, web design and marketing collateral ideation and design. The ideal candidate will have the opportunity to build their creative excellence beyond design visuals and grow their abilities in strategy development by assisting in larger campaign requests requiring content ideation and execution via our network of award-winning partners.The Associate Art Director will also play a critical role in helping drive innovation by aiding in discovery and implementation of new technologies that help scale high-quality creative. Additionally, this role will work closely with various internal teams to uncover optimization opportunities that help maximize results for our clients.The right candidate will deploy a customer-focused approach with a creative mindset, an eye for detail and a knack for conceptual design with the ability to suggest strong ad copy and content. These skills will be supplemented by a comprehensive understanding of the current advertising and marketing landscape across digital, print, video and more.DUTIES & RESPONSIBILITIESHelp design, implement and manage creative marketing solutions and visually appealing advertising deliverables from rough concepts through execution, often with minimal input.Research client and project needs and utilize this information to help drive creative decisions that impact client success throughout the life of each campaign.Coordinate with various partners to help lead the creation and subsequent production of advertising campaigns servicing clients across up to 30 markets.Lead and collaborate on ideation of assigned projects and suggest creative ad campaign copy as part of a self-sustaining conceptual team.Complete quality assurance measures on necessary creative projects prior to final delivery to internal stakeholders and clients.Focus on innovation and finding new ways to deliver creative solutions for our clients.REQUIRED KNOWLEDGE, SKILLS AND ABILITIESSolid knowledge of what it takes to create successful performance-based advertising that meets and surpasses desired client KPIsAbility to develop and deliver on projects at all levels with a strong attention to detail and eye for visual aesthetics from creative brief through proofing and edits through deliveryDesire to grow knowledge and conceptual ideation abilities to aid in creation of advertising campaigns and content programs for key advertisersStrong desire to stay up-to-date with industry and design trendsAbility to prioritize and execute work under pressure using strong organizational skills to deliver across multiple projects simultaneouslyExcellent communication skills, problem solving abilities and a team-first attitudeAbility to interact professionally and build relationships across numerous internal teams and with external partners and freelancersComputer proficiency - Adobe Creative Suite, Google Workspace (Gmail/Docs/Sheets/Slides) and project management softwareMust be able to work remotely while contributing to a team environmentEDUCATION AND EXPERIENCEBachelor's degree (B.A.) from four-year college or university; preferably in graphic design, advertising, communications or marketing, or the equivalent education, experience, skills and knowledge needed to do the job. Two years related advertising experience and/or training, or equivalent combination of education and experience. Desired qualifications: Able to work independently and effectively. Understanding of advertising products, processes and systems to support the creative and client success teams. Ability to identify improvement opportunities to maximize efficiency. Keeps downtime to a minimum, proactively seeking out work needing to be done. Helpful & responsive to questions and requests across numerous departments.#LI-TH1
|
|
|
|
|
Feb 12th, 2022 11:34PM
|
Feb 12th, 2022 11:34PM
|
McClatchy
|
Consumer Services
|
Media
|
|
nyse:mni
|
www.mcclatchy.com
|
www.mcclatchy.com
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Feb 13th, 2022 12:00AM
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Account Executive
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Open
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Advertising
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Doral, FL, United States
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Doral
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FL
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USA
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Jan 11th, 2022 12:00AM
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Are YOU a Highly Motivated Sales Professional?Join our Advertising Digital/Print Solutions Team!The Miami Herald, a McClatchy media company is currently seeking an Account Executive for our Advertising Sales Division. The successful candidate will be responsible to drive growth through new accounts and upsell of existing accounts.The Miami Herald is a leader within an exciting media industry. As an Account Executive, you will be helping local businesses grow by learning more about their needs and presenting multimedia solutions. The Account Executive drives multi-media sales revenue from local accounts, following the Core 4+ Sales Process; understanding their needs (both current and desired) and crafting customized solutions to meet customer needs. Account Executives understand our solutions and have the ability to effectively show they drive results for our customers.Primary Responsibilities:Retain and grow current account baseProspect and acquire New Business utilizing the Core 4+ Sales ProcessConduct deep-dive Client Impact AssessmentsDevelop Results-Based SolutionsPresent and close proposalsWork with client success team to ensure client goals/expectations are metMeet KPIs established by leadershipUtilize AdPoint as a Predictive and Collaborative toolKey Competencies:Digital MindsetResults-OrientedChange AdoptionCore 4+ Sales ProcessSalesforce AdoptionCritical ThinkingEmotional IntelligenceCollaborationCommunicationAccountabilityMinimum Qualifications:1 - 3 years of sales experience, preferredGenerous base, uncapped commission potential, and a full suite of benefits.Equal Opportunity Employer - Drug-Free Environment#LI-TH1
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Feb 12th, 2022 11:34PM
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Feb 12th, 2022 11:34PM
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McClatchy
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Consumer Services
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Media
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